Having worked in the advertising world, I can tell you that sony is
being an awesome client. Most clients do not have the vision to do
amazing commercials like this.
While the commercial is cool and visually stunning, it is not
groundbreaking in its form. Points for most but not all categories
in my mind:
http://tinyurl.com/ydm4yn
It is the newest (paint) Bravia (new Sony TVs) commercial.
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